The Joy Natural Philosophy
Naturalness as a foundation
At Joy Naturals, nature is at the heart of everything we do. We believe that the best solutions for health and wellbeing come from nature in its purest form. Our products are designed to support the body without stressing it - gently, effectively and in harmony with the natural processes of life.
High quality raw materials from the best in the world
For our recipes, we only use raw materials that meet the highest quality standards. We work with renowned suppliers who are known for their expertise and reliability. Each ingredient is carefully tested to ensure that it meets our strict requirements for purity, quality and sustainability.
Innovation meets tradition
We combine traditional knowledge of natural remedies with the latest scientific findings to develop innovative products that offer real added value. Our formulas are the result of careful research and a clear mission: to redefine health and well-being.
Promote intuitive nutrition
At Joy Naturals, we believe that everyone has a natural sense of their own needs. With our products, we want to support and promote this awareness - away from rigid diet plans and towards an intuitive, enjoyable and balanced diet.
Our promise
With JOY NATURALS we want to support people
to lead a healthier and more conscious life - with products based on naturalness, purity and innovation. Together with you, we want to create a world in which health and sustainability go hand in hand.
Joy Naturals
Our way

Co -founder - biochemist, molecular and microbiologist - kinesiologist, therapist, energy work
Florian & Andrea
Prof. Dr. Mag. Florian Überall & Dr. Andrea Überall bring impressive expertise in the fields of molecular cancer research, ethnomedicine, natural product research and nutritional science. Together they offer JOY NATURALS valuable knowledge, support and inspiration. After years of working with Tibetan doctors, they share the precious knowledge of this ancient healing art, which makes their contribution to our team invaluable.

CEO/founder - healthcare clerk, nutrient expert
Alexandra
With 20 years of senior management experience specializing in the development and distribution of premium nutritional supplements, Alexandra Herlbauer has a wealth of expertise. This broad and in-depth expertise, as well as her passion, inspired her to create the JOY NATURALS brand in 2019, where she expresses her commitment to health and well-being.